BanaMatrix is a product developed and sold by EveryMatrix Ltd. It was acquired from BetBrain Ltd in August 2009 and previously marketed under the name AdFactory88.
EveryMatrix is an independent company solely focused on providing the best possible products for the gaming industry. We don’t operate any gaming sites ourselves but focus on software development and services of the highest quality yet at affordable prices. All products from EveryMatrix are built with focus on integration and flexibility. While the EveryMatrix products work well together, they equally well fit into any other platform, be it in-house or third-party software. There are today more than 15 companies using our products. Our customers include both start-ups as well as established companies such as Chili Poker, Centrebet, Betclick, and NoiQ poker. EveryMatrix is incorporated in Malta. We hold a sportsbetting license issued by the LGA in Malta. The company has altogether 30 employees in offices in London, Copenhagen, Malta, Bucharest, and Changsha. EveryMatrix was founded in 2008 and is fully owned by senior management, all with extensive experience in the gaming industry. The main shareholders are Ebbe Groes, Chairman of the Board, and majority shareholder in BetBrain Ltd, and Stian Hornsletten, CEO. | 
