Dear BanaMatrix User,
With this month's newsletter you can learn how easily you can do contextual advertising with BanaMatrix, thus allowing your affiliates to assist you on targeting the end users. You can also discover how to keep the contents of your odds field nicely displayed, even if you choose to show multiple betting types in the same banner.
Contextual advertising
Why not let your affiliates assist you on targeting your advertising towards their users? They know their users best, and to allow them to do this little, if no effort is now required when utilizing BanaMatrix banners. You can test this contextual advertising yourself, by taking any placement code from your banners, and at the end of the banner URL simply add an extra parameter called searchPart. Add the string you want your banner to look for (e.g. Madrid), and this "search" will populate the banner with all the matches related to all Madrid-named teams it can find in your feed. Focus your banners even further, by having them look for matches belonging to one particular team only. For that you can add the whole team name as a string, with %20 to mark the space between names. Or you could target a particular league or tournament with the same simple searchPart parameter. See how this parameter works in the couple of banners below, and contact your account managers Gabi and Alex for further assistance: http://editor.banamatrix.com/placement.do?action=publish&placementid=1915&searchPart=Madrid
http://editor.banamatrix.com/placement.do?action=publish&placementid=1915&searchPart=Real%20Madrid http://editor.banamatrix.com/placement.do?action=publish&placementid=1915&searchPart=Bundesliga
http://editor.banamatrix.com/placement.do?action=publish&placementid=1915&searchPart=Ligue%201
Keep multiple betting types nicely centered in the odds field | Trying to show multiple betting types in the same banner can be a hassle, considering some of them require an odds field with only two outcomes, while others can have up to four. Now with BanaMatrix you're only one click away from having all these betting types nicely centered in the odds field, so that you can scroll any odds contents you like, from Odd/Even to Home-Draw-Away with Handicap. Center all this contents with the odds field property called Position, which you can find on the right hand, among other field properties you are already familiar with:
| | As always we encourage you to get back to us with whatever feedback and comments you might have to existing or new features in the BanaMatrix system. |
